Broadband demand is surging across the nation, and the numbers tell a powerful story. According to OpenVault's recently released Broadband Insights Report, for the second quarter of 2025, the average U.S. household is using 71 more gigabytes of download data and over 7 more gigabytes of upload data each month than a year ago. With more than 120 million broadband subscribers nationwide, that equals an astonishing 9.4 billion additional gigabytes of data consumed every month.
What's driving the growth? Experts point to more connected devices, video calls, cloud backups, streaming, and smart home technology. By 2030, the average U.S. home is expected to have 44 internet-connected devices. Upload demand, in particular, is spiking — equal to every household uploading five more standard-definition movies each month compared to last year. Check your current internet provider bill: What's the upload speed? Chances are, it's not as high as your download speed.
At the same time, OpenVault's study showed why so many customers experience frustration: 13% of modems are impaired, with nearly half in "critical" condition and 99% flapping in and out of service. These weaknesses underscore the need for robust, modern infrastructure to support the connected lifestyles of today and tomorrow.
That's where Paulding Putnam's fiber (the gold standard) internet project comes in. Construction launched this spring, and already more than 220 miles of fiber line have been installed (as of Sept. 1). The first members are expected to go live this fall, seeing symmetrical speeds, free standard installation, superior local service, and robust lifestyle plans that include cybersecurity and an app to manage your Wi-Fi. The project will also extend benefits to local communities, with plans for public Wi-Fi in areas like parks and village offices, starting in Payne.
Fiber isn't just about faster streaming — it's about building a stronger, more resilient future. Unlike older technologies, fiber can handle skyrocketing demand with ease, ensuring members have the bandwidth they need not just for today, but for decades ahead. The network will also improve the electric grid, giving the co-op real-time data to restore outages faster.
With usage climbing at record speeds nationwide, one thing is clear: The demand for high-bandwidth, reliable service will only grow. At Paulding Putnam, we're making sure our members are ready.